Schema Markup Generator (JSON-LD)

Pick a schema type, fill in a form, and get valid JSON-LD structured data to paste into your page. Supports Article, Product, FAQPage, LocalBusiness, Organization, Event, BreadcrumbList, WebSite, WebPage and Person.

All options in SEO Utilities

How to Use Schema Markup Generator

Pick a schema type

Choose the type that matches the page, such as Organization, WebSite, Article, Product, FAQPage, LocalBusiness, Event, Person or BreadcrumbList.

Fill in the properties

Enter the fields for that type, such as the headline, author and dates for an article or the price and availability for a product. Load Example shows a complete set.

Validate the markup

Press Validate Schema to check required and recommended properties and preview the JSON-LD.

Copy it into your page

Copy the JSON-LD or the full script tag, or download it, and place it in the page's HTML. Then confirm it with Google's Rich Results Test.

Schema Markup Generator Guide

What structured data does

Structured data describes a page's content in a vocabulary search engines understand, defined at schema.org. It can make a page eligible for rich results: star ratings and prices for products, dates and venues for events, breadcrumb trails in place of the URL, and organization details in knowledge panels.

JSON-LD is the format Google recommends. It lives in a <script type="application/ld+json"> tag, separate from your visible HTML, so you can add or change it without touching the page layout.

Getting it right

Structured data must describe content that is visible on the page. Marking up reviews that are not shown, or FAQ answers that do not appear, can lead to a manual action. Fill in the properties Google lists as required for each type, add the recommended ones you have, and test the final page with Google's Rich Results Test before relying on it.

Frequently Asked Questions

Should I use JSON-LD, Microdata or RDFa?

JSON-LD is the format Google recommends. It sits in its own script tag, so you can add or change it without touching the visible HTML, and it is easy to generate from a CMS or framework.

Will structured data improve my rankings?

Not directly. Structured data helps search engines understand the page and can make it eligible for rich results, such as product prices, ratings and breadcrumbs. Those can raise click-through rate, but Google decides when to show them.

Can I mark up content that is not visible on the page?

No. Google's guidelines require structured data to describe content users can see on the page. Marking up hidden reviews, prices or FAQs that are not shown can lead to a manual action that removes rich results for the whole site.

Can a page have more than one schema type?

Yes. A product page might include Product, BreadcrumbList and Organization. Put them in one script with an @graph array or in separate script tags. Both are valid.

Why are my rich results not showing after adding schema?

Valid markup makes a page eligible but does not guarantee rich results. Google has to recrawl the page, which can take days or weeks, and it may decide other results are more useful. Check the Enhancements reports in Search Console to see whether Google detected the markup and found any errors.

Which schema type should a homepage use?

Most homepages use Organization, or LocalBusiness for a business with a physical location, together with WebSite. Organization can include your logo, contact details and social profiles through sameAs, which helps search engines connect your site to your brand.

Related Guides

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